If you secure this position,

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The query is broken down into related keywords, at which point Google will visit ad pools related to that particular topic. When you create an ad, you can create groups of keywords for each ad, from which Google can select the most relevant ones for bidding based on the search query. This is called a “broad match” ad auction. However, winning the auction for the job requires more than ad spend or keyword relevance. Although you may have invested hundreds in your campaign, the quality of your ad itself will also play a large role in the likelihood of landing that position. Just like on-page content, PPC ads are given what is known as a “quality score.

This score will take into account the relevance of your keywords, ad text and URL, as well as the user experience of your landing pages. Achieving a high Quality Score isn't always easy, and for this reason, marketers should pay attention to the Canada Email List relevance of their keywords and the quality of the landing page offered. This score, along with your cost-per-click bid, will determine your ad rank by multiplying these numbers together.




The higher the ad rank, the better your ad position for a given query. For example, if you assign a Quality Score of 8 and your cost per click is 3, your ad rank will be 24. Those with the highest ranks occupy the first four positions in the ranking order . Google will then determine how much you pay in terms of cost per click. This is calculated by the following equation: The ad rank of the person below you / your Quality Score + €0.01 In other words, if your Quality Score was 8 (with an ad rank of 24) and the person below you ranked 20th, your cost per click would be $ 2.51 , i.e. € 0.49 less than the original bid.