Laura López, the 'horror vacui' in the age of Instagram

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Achievements are celebrated around a table, momentous decisions are made and business deals are even closed. And, of course, it is also eaten. Laura López knows it well. That well-known expression that "we eat with our eyes" comes true in the photographs that the influencer publishes on her Instagram account ( @lauraponts) . The color of these still lifes vibrates through the screens with their vegetables, fruits, flowers and spices. A contemporary horror vacui in the era of likes and follows . Precisely for this reason it is difficult to believe that all the images captured by López came from her mobile phone camera, with no filter other than natural light. Passion from the cradle The passion for gastronomy of this Instagrammer , who already has more than 350,000 followers, is almost inherited. López grew up among sausages and dishes cooked in the family business: Cansaladeria Vilalta , located in the Lleida town of Ponts , which also gives its name, in a clear tribute to his roots, to his account on this social network.

Since I was born I have always been surrounded by a lot of food around me. I loved to eat, but my mother also taught me to appreciate quality products and introduced me to the best restaurants ," she says. The social media thing would come later. Before, she trained in Hospitality and Restoration at the Hofmann School in Barcelona. From being the only one of her group of friends who had not yet been seduced by the world of  Job Function Email List networks, she went, "little by little" , to arousing the interest of brands: "I realized that I could define this as my profession when the leading brands, companies and chefs began to contact me asking for a quote. Also when you dedicate more than eight hours a day to all this . But, fame did not come overnight. López was "playing and experimenting" with his posts for four years. «At first, I spent a lot of money for nothing. I had to buy food, funds, kitchen utensils... You start to go crazy buying everything ," she explains.



The best Spanish instagramer That is until 2015 when she received the Award for Best Instagramer in Spain . A fact that allowed him to "gain more followers and opened the doors to other collaborations . " Laura López defines herself as a gastronomic stylist . And what does this consist of? «Being a stylist is not just about setting up a pretty table or still life. We all eat with our eyes. A stylist also has to take care of selecting a good product. From the flowers that will decorate the table to the final recipe. The most important thing is to know how to play a lot with colors: create scenes that are full of joy . The average time he spends on his creations ranges between an hour and a half and two hours. However, the process begins much earlier with the purchase of the ingredients: «To create a still life I lose a large part of the morning because I travel throughout the city of Barcelona.