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What are we talking about? Whether through cell phones or personal assistants like Google Home, voice search has now entered the daily lives of many Latest Mailing Database people. This new way of accessing content and even buying on the web is sure to disrupt brands' SEO, content, and e-commerce strategies in 2018, as two of our experts point out.
“Voice search is likely to become commonplace very soon: in 2015, 20% of searches were made by voice on the Google application in the United States and it is estimated that by 2020, 50% of searches will be voice. This progression is explained in particular by the evolution of the Latest Mailing Database uses of Internet users: Internet traffic has exceeded computer traffic, personal assistants are multiplying (Siri, Ok Google, Cortana, etc.). These new trends will therefore force brands to rethink their SEO strategies, which they will have to direct towards the expectations of Internet users and no longer towards their products.
The “Client First” formula will take on its full meaning. The whole challenge will be to meet the needs of the consumer in a very precise manner. Thus, queries will get longer, the Latest Mailing Database keywords will become sentences and above all questions , and the results of queries on search engines will no longer be a list of websites to visit, but a precise answer that should satisfy the Internet user almost instantly. Web writers, therefore, risk having to revise their syntax in a spoken rather than written language. »
Julie Albenque voice search social networks
“Alexa, Siri and Cortana are driving more and more voice searches, a trend that will continue to grow (along with our laziness) in 2018 and beyond. Which means that keyword buying will have to be part of your toolbox next year. The top three positions in search results will become the goal of almost every organization.
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