This is what he said on the topic

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You want your emails to be not only opened, but anticipated. Trust me, when the occasional offer comes, it will be viewed with a much more accepting frame of mind than otherwise. And that’s what you want. The internet moves pretty fast. But email — the original “killer app” — persists as the backbone of it all. In an upcoming article, I’ll walk you through how to approach building your email list. You’ll see that when it comes down to it, a smart content marketing strategy is primarily an email marketing strategy.Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps,, and content analysis and optimization. And perhaps most importantly, no more keyword research.


That last one means you’re going to have to go old-school philippines photo editor to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work. You didn’t think you were going to get out of that one, did you? Choosing the right words “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain When you’re executing on your content marketing strategy, what you say is crucial. But when it comes right down to engaging and converting your intended audience, how you say it becomes the definitive difference. You need to speak the language of the audience.


In a world with search engines, you get a glimpse directly into the mind of your prospect, based on the language they use when seeking a solution to a problem or looking for the answer to a question. Back before search engines, writers and advertisers still had to discover the language of the intended audience. It just took more work. You’ve likely heard of Eugene Schwartz, one of the most influential copywriters in the history of the craft.  back in the 1960s: “One hour a day, read. Read everything in the world except your business. Read junk. Very much junk. Read so that anything that interests you will stick in your memory. Just read, just read, just read … There is your audience. There is the language.