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In 2021, Latin American logistics company Urbano Envíos implemented the WhatsApp Business API to optimize package delivery. A WhatsApp address verification system was introduced, allowing recipients to confirm their location before the delivery person arrives.
Previously, delivery drivers would go to the recipient's last registered address, resulting in bounced deliveries when it wasn't updated. By using the WhatsApp Business API, Urbano Envíos doubled its productivity and achieved a 100% delivery success rate when recipients used WhatsApp.
Urban WhatsApp API Success Story for Shipments
Image: WhatsApp.com
Consórcio Magalu automates the appointment schedule via WhatsApp
In 2021, Brazilian marketplace Magalu automated the delivery Qatar WhatsApp Number List of financing plan information and allowed users to schedule appointments directly via WhatsApp using the WhatsApp Flows feature .
Before this solution, lead conversion relied on calls and emails, which slowed down the process excessively. According to data provided by the company itself, the implementation of the WhatsApp Business API increased conversions among organic visitors by 2.9 times and increased conversions from paid traffic by 49%.
WhatsApp API success story
Image: WhatsApp.com
How to use the WhatsApp Business API in 6 steps
The easiest way to access the WhatsApp Business API is through a business solutions provider. This way, you can use the platform's intuitive interface that integrates with your marketing tool, without the need for programming or integrating WhatsApp into your back-end systems.
1) Select a WhatsApp solution provider with API access
To integrate the WhatsApp Business API, a business must use the services of a Business Solutions Provider ( BSP ) that partners with the messaging app, which are typically marketing automation platforms.
Brevo is one of the certified providers available to offer this service. WhatsApp campaigns are available on all Marketing Platform pricing plans.
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發表於 2025-4-15 12:50:32
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