who you are and what you

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A complete map of how thinking works and, at the same time, valuable suggestions to counter fast mental mechanisms in favor of slower ones, which help us reason. Because marketing isn't just about photos, copy and videos , but psychology is also an aspect to take into consideration. Cromorama by Riccardo Falcinelli, Einaudi, 2017 Every color has a meaning.


Riccardo Falcinelli knows this well – one of the most successful visual designers in Italy, who wrote a book that has become a small cult object. The author tells how the modern gaze was built , in a journey that starts from painting, literature, cinema, comics and above all from everyday objects to show us how technology and today's market have changed the way we look at things, getting used to new perceptions. Color has become a filter with which we think about reality: but how aware are we of it? Read the book and find out!



Pay attention: How not to get distracted by nonsense and pay attention to what really matters in life by Gennaro Romagnoli, Mondadori, 2020 Can attention be trained? Social networks, television, work: we are continually under stress from myriads of contents that want to entertain you, leaving you no time to really reflect on want. in marketing know they can take… Thanks to the experience of Gennaro Romagnoli , psychotherapist and creator of Psinel, one of the most listened to personal growth podcasts in Italy, you can find out what attention is and how you can train it so as not to miss the little daily things and restore the own priorities. 4.