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In fact, you will be able to send links via Chatbot and measure their effectiveness. Or you can reserve promotions for subscribers to your Chatbot, at the same time stimulating conversions and offering those who have trusted you a "reward" to consolidate their loyalty to your brand. How to Implement a Chatbot and Why You Should Do It Now that you've read what a Chatbot can do for you, you'll probably want to know how to create one.

There are essentially two approaches, in this case: you can take advantage of one of the many services that allow you to build your own "tailor-made" Bot without being a software developer - such as ManyChat or HubSpot - or you can develop one at Job Function Email List home, even if in this case you will need programmers. Once this is done, you will have to think about usage strategies for your Chatbot: whether it is to push users along the sales funnel or to convince them to leave you heir email.



Think about flow diagrams that represent conversations with users (conversation trees ). The graphs in question will help you avoid the more "undefined" (or human, if we want) questions, which can confuse your Chatbot and pollute the user experience. Image4-1 Credit: HubSpot Make sure to create some realistic conversational and then textual scenarios: you can do this with a person or with specific services, such  Don't forget to give your Bot an identity too.