8 KPIs for attracting customers

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Below are eight typical indicators for attracting customers.We will introduce each indicator.KPI 8 indicator related to customer attraction (Analysis for B2B/B2C transactions. Two businessmen shaking hands in front of analytical data flowing from a tablet)Indicator 1 Number of sessionsThe number of sessions refers to the number of times a user visits a site and leaves the site within a specific period of time.For example, if the same user accesses the site multiple times using the same browser within a certain period of time, it will be counted as one session.The number of sessions is used to measure the degree of success in attracting customers.

If you would like to learn more about this metric, please see the article Special Data below.Also check this articleWhat is a session? Explaining the difference between the number of users and the number of PVsIndicator 2 Number of PV (page views)The number of PV (page views) is the number of times a specific page on a site is opened.While the number of sessions indicates the number of visits to the "entire site," the number of PVs indicates the number of visits to each "page," so it is used to compare the effectiveness of each page in attracting customers.No matter how many times the same user opens the same page, each time will be counted as 1 PV. Please also read the article below for the correct way to view the PV number.Also check this article[Web] What is PV?




Explaining the meaning of page views and how to count themIndicator 3 Number of UUs (Unique Users)The number of unique users (UU) is an indicator that shows the number of "users" who visited the site.The number of UUs is counted as "1" no matter how many times the same user visits within a fixed aggregation period.[Counting the number of UUs (unique users)]If Mr. A visits the site 3 times in 30 minutesNumber of sessions: 3Number of UUs: 1By looking at the number of UUs, you can see the number of people who are interested in your site, so you can measure the pure popularity of your site. For more information on UU numbers, please refer to the article below.