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More if they place customer service as a source of value Good customer service multiplies income Tags customer service companies Companies earn 3.5 times more if they place customer service as a source of value CEF.- Digital Marketing Courses Social Networks, Web Analytics, SEO and SEM, Creation of Web Pages with WordPress · What course do you need? DataDay 2022 · 4th Edition of the best data event for Marketing The best Big Data speakers. Malaysia Phone Number List the free entry option. Seize it! Companies that see customer service as a source of value, rather than a cost center, multiply their revenues by 3.5, spending just 50 basis points more on customer service, according to the latest study from Accenture. The goal of the End-to-Endless Customer Service report is to identify the role of customer service in creating value for individual customers and businesses.
The study is based on the opinion of more than 2,000 executives responsible for customer service or related to this service and 16,700 business and consumer customers in 13 countries and 14 sectors. "For decades, companies have developed strategies focused on reducing expenses, relegating customer interactions to cost factors. Today, thanks to Malaysia Phone Number List the abundance of customer data, analytics and new technologies, customer interactions they are becoming an essential Malaysia Phone Number List to generate value," says José Luis Antolín, Accenture managing director of Customer Service and Sales in Spain, Portugal and Israel . "It is necessary to change the organizational mindset of companies, towards a model that continually converts interactions with customers into predictions and meaningful actions that extend trust and drive growth.
" Accenture research points to three key opportunities to activate customer service as a source of value: Increase trust with proactive and predictive service 75% of B2B and 66% of B2C customers indicate that proactive service solutions are Malaysia Phone Number List , but are provided less effectively. Organizations can reduce the intensity and frequency with which customers make an effort to contact the company and express their needs, preferences and suggestions, through proactivity and predictions in attention "from beginning to end". Increase usage by helping customers get more value The second factor that B2C customers highlight is that the attention they receive helps them get the Malaysia Phone Number List value from their products.
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