Targeting A Different Demographic

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You are looking for a completely new market, targeting a different demographic, the core product in your portfolio has changed - it is worth considering preparing a new logo (and, by the way, a new marketing strategy). Logo redesign : where to start? I: Establish your vision and current company values If your company does not have a clearly defined mission, vision and list of values, this is the perfect time to gather a team and create a map of values. This will be the first step that will streamline not only further work on the new logo, but also other marketing activities (it will enable quick.

Verification whether the considered activities are consistent with the company's core beliefs). II: Look holistically Logo rebranding is not just a visual change of the basic logo. Make sure that you have a well-thought-out and well-coordinated brand strategy. It is worth looking at Belgium Email List the packaging, leaflets, advertisements. This is especially important if a partial change is being made, as the newly upgraded brand elements need to blend in well with the existing ones. We recommend Logo design - use the rules that will help with this III.



What to keep, what to remove? It is necessary to analyze which elements of the logo still fulfill their function and which need to be changed. Maybe it's worth keeping the company name or existing colors? Ideally, some elements of your current brand should be retained, thanks to which the recipients will feel continuity in communication and retain the existing association (unless the goal is to completely change the image. Analyze what other companies are doing. Investigate what treatments the competition or other companies on the market have used.